Data is the gold of the 21 century. This statement is often heard, and it is extremely important for companies to underpin their good feelings with reliable data in order to be able to make the right decisions. This is the case not only in exceptional situations, such as the current corona pandemic. Marcus Winkler, Head of Sales and Marketing at the Wetzlar-based company FTSolutions, talks about targeted data analysis options in a lecture at the N-Tec Talks high-tech conference. The presentation is free of charge for visitors to W3+ Rhine Valley 2020, which is being held in Dornbirn on 23 and 24 September 2020. Find out more about the complete N-Tec Talks lecture programme.